VP, Digital Performance Marketing

Job Summary

Join T-Mobile USA, Inc. as the VP, Digital Performance Marketing in Overland Park, Johnson County, US. Lead strategic digital initiatives, manage high‑performing teams, and drive measurable growth for a leading telecommunications brand.

Key Responsibilities

• Define and execute the digital performance marketing strategy across paid search, display, social, and programmatic channels.
• Lead, mentor, and expand a cross‑functional team of marketers, analysts, and creative specialists.
• Set KPI frameworks, monitor ROI, and deliver actionable insights to senior leadership.
• Collaborate with product, sales, and technology teams to align campaigns with business objectives.
• Stay ahead of industry trends, evaluate emerging platforms, and integrate innovative tactics.
• Manage a multimillion‑dollar media budget, ensuring cost efficiency and performance targets are met.

Required Qualifications

• 10+ years of progressive experience in digital performance marketing, with at least 5 years in a senior leadership role.
• Proven track record of scaling ROI‑driven campaigns for large consumer brands.
• Deep expertise in data analytics tools (e.g., Google Analytics, Adobe Analytics, SQL, Tableau).
• Strong strategic thinking, communication, and stakeholder‑management skills.
• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

Compensation

Base salary: $171,721.77 per year.

Frequently Asked Questions

What does the VP, Digital Performance Marketing role at T-Mobile involve?

You will set the digital marketing strategy, oversee paid media channels, lead a high‑performing team, and manage a multimillion‑dollar budget to drive growth.

What experience is required for this position?

At least 10 years in digital performance marketing, including 5+ years in senior leadership, with proven ROI success and strong analytical skills.

Where is this executive role located?

The position is based in Overland Park, Johnson County, United States.