Global Senior Vice President, Brand Experience

The Global Senior Vice President, Brand Experience will lead CoLab’s integrated brand initiatives from Grand Central, Manhattan, driving data‑powered creativity and media strategy worldwide.

Key Responsibilities

• Define and execute the global brand experience vision, aligning data, creative, content and media across Publicis Groupe networks.
• Lead cross‑functional teams in delivering real‑time, ROI‑focused campaigns for marquee clients.
• Partner with senior leadership to shape growth strategies and ensure measurable business impact.
• Champion innovation by integrating emerging technologies and consumer insights into brand storytelling.
• Represent the company at industry events and cultivate strategic partnerships.

Requirements

• 15+ years of senior‑level experience in brand strategy, integrated marketing or media leadership.
• Proven track record of delivering global, data‑driven brand experiences with measurable ROI.
• Strong analytical mindset combined with world‑class creative sensibility.
• Exceptional communication and influencing skills, comfortable presenting to C‑suite executives.
• Experience working within large agency networks, preferably Publicis Groupe.

About Starcom Mediavest Group Germany GmbH

Starcom Mediavest Group Germany GmbH, part of the Publicis Groupe, operates CoLab – a fully integrated, cross‑discipline team that blends data, media, and production to create brand movement at the speed of people’s lives.

Compensation

Annual base salary: $275,755.88 USD

Frequently Asked Questions

What does the Global Senior Vice President, Brand Experience do?

They set the worldwide brand experience strategy, overseeing data, creative, content and media to deliver ROI‑focused campaigns.

What experience is required for this role?

At least 15 years in senior brand strategy, integrated marketing or media leadership, with a proven global track record.

Where is the position based?

The role is based in Grand Central, Manhattan, New York, USA.