Associate Director, U.S. Oncology Marketing Patient Channel Strategist

Job Summary

Merck is seeking an Associate Director, U.S. Oncology Marketing Patient Channel Strategist in Rahway, Union County, US. This senior role leads media strategy, tactical planning, and performance measurement for oncology assets, partnering with internal and external teams to drive brand impact.

Key Responsibilities

• Develop and own data‑driven media strategies for all oncology patient‑facing channels.
• Approve tactical media plans, ensuring alignment with brand objectives and regulatory guidelines.
• Collaborate with creative, analytics, and external agency partners to execute integrated campaigns.
• Set performance metrics, monitor results, and optimize spend to maximize business impact.
• Lead cross‑functional meetings to synchronize messaging, budget allocation, and timelines.
• Provide strategic insights and recommendations to senior leadership based on market trends and consumer insights.
• Ensure compliance with industry standards and internal brand policies.

Qualifications

• 10+ years of experience in pharmaceutical or biotech marketing, preferably oncology.
• Proven expertise in patient‑channel media planning and performance analytics.
• Strong leadership, communication, and stakeholder management skills.
• Ability to translate complex data into actionable strategy.
• Bachelor’s degree required; advanced degree or MBA a plus.

Compensation

Salary: $174,913.73 per year.

Location

Rahway, Union County, United States.

Frequently Asked Questions

What does a Patient Channel Strategist do at Merck?

The strategist defines media strategies, approves tactical plans, and measures performance for oncology assets, working with creative, analytics, and agency partners.

What experience is required for this role?

At least 10 years in pharmaceutical or biotech marketing, with a focus on oncology and patient‑channel media planning, plus strong analytical and leadership skills.

Where is the position located?

The role is based in Rahway, Union County, New Jersey, United States.