Sr. Integrated Marketing Manager – Hybrid Life

Job Overview

KEEN Footwear is seeking a Sr. Integrated Marketing Manager – Hybrid Life to lead go‑to‑market planning and fan‑facing activation in Portland, Multnomah County, US. This hybrid role translates brand and product strategy into cohesive, cross‑functional campaigns.

Key Responsibilities

• Own the end‑to‑end integrated marketing plan for the Hybrid Life portfolio, from brief to execution.
• Serve as the central briefing hub, aligning account strategy, brand communications, and regional teams.
• Develop detailed activation roadmaps, media calendars, and measurement frameworks.
• Collaborate with product, design, and retail partners to ensure consistent messaging across all touchpoints.
• Manage agency and vendor relationships, overseeing creative production, media buying, and experiential events.
• Track performance against KPI’s, generate insights, and iterate plans for continuous improvement.
• Present strategic recommendations and results to senior leadership.

Required Qualifications

• 5+ years of integrated marketing experience, preferably in footwear, outdoor apparel, or lifestyle brands.
• Proven track record delivering multi‑channel campaigns that drive brand awareness and sales.
• Strong analytical skills; ability to translate data into actionable insights.
• Excellent project management and stakeholder communication abilities.
• Bachelor’s degree in Marketing, Business, or related field; MBA a plus.

What We Offer

• Competitive salary range $135,500 – $143,000
• Hybrid work model with flexible office days in Portland.
• Comprehensive health, dental, and vision benefits.
• Generous PTO and employee discount on KEEN products.

Frequently Asked Questions

What does the Sr. Integrated Marketing Manager at KEEN Footwear do?

They lead the end‑to‑end go‑to‑market planning for the Hybrid Life line, coordinating brand, product, and regional teams to launch integrated campaigns.

What experience is required for this role?

At least 5 years of integrated marketing experience in lifestyle or footwear brands, strong project management, and data‑driven decision‑making.

What is the salary range for this position?

The salary range is $135,500 to $143,000 per year, plus benefits and a hybrid work arrangement.