Social Media Strategist, Complex (Main IG)

Job Summary

Complex is seeking a Social Media Strategist for its Main Instagram channel in New York City, NY. You will lead the development and execution of data‑driven Instagram strategies that amplify Complex’s voice in music, streetwear, sports, and art culture.

Key Responsibilities

• Design and implement a comprehensive Instagram content calendar aligned with brand initiatives and seasonal campaigns.
• Analyze audience insights, engagement metrics, and trend data to optimize posting times, formats, and creative concepts.
• Collaborate with editorial, video production, and commerce teams to create native, short‑form video, carousel, and Stories that drive follower growth and revenue.
• Manage community interaction, including comment moderation, direct‑message outreach, and influencer partnerships.
• Lead paid social initiatives on Instagram, setting budgets, targeting parameters, and performance KPIs.
• Report weekly and monthly performance to senior leadership, presenting actionable recommendations.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of professional experience managing Instagram strategy for a media, lifestyle, or e‑commerce brand.
• Proven track record of growing followers and engagement (minimum 20% YoY growth preferred).
• Deep understanding of Instagram algorithms, Reels, Guides, and Shopping features.
• Strong analytical skills with proficiency in Meta Business Suite, Sprout Social, or similar analytics tools.
• Excellent written and visual storytelling abilities.

What We Offer

• Competitive annual salary of $89,490.52
• Health, dental, and vision benefits
• Generous paid time off and flexible hybrid work model
• Access to exclusive music, fashion, and cultural events

How to Apply

Submit your resume, portfolio of Instagram campaigns, and a brief cover letter outlining your vision for Complex’s Main IG channel through our online portal.

Frequently Asked Questions

What platforms will I manage as a Social Media Strategist at Complex?

The primary focus is Complex’s Main Instagram account, but you’ll also coordinate cross‑platform initiatives with TikTok, YouTube, and the brand’s website.

Do I need a portfolio to apply?

Yes, a portfolio showcasing successful Instagram campaigns, growth metrics, and creative assets is required.

Is remote work an option?

Complex offers a hybrid model: you’ll work from the New York office several days a week and have flexibility to work remotely on other days.