Senior Product Marketing Specialist, Customer First Lifecycle

Okta, Inc. is seeking a Senior Product Marketing Specialist, Customer First Lifecycle in Schiller Park, Cook County, US. This role drives go‑to‑market strategy for Okta’s identity solutions that power AI and human identity security.

Key Responsibilities

• Develop and execute product positioning, messaging, and launch plans for the Customer First lifecycle portfolio.
• Collaborate with product, engineering, sales, and partner teams to translate technical capabilities into compelling market narratives.
• Conduct market research, competitive analysis, and customer interviews to inform product roadmap and GTM tactics.
• Create sales enablement tools, case studies, webinars, and demand‑generation campaigns that accelerate adoption.
• Measure campaign performance, track KPIs, and iterate strategies to maximize revenue impact.

Required Qualifications

• 5+ years of product marketing experience, preferably in SaaS, identity, or security domains.
• Proven track record launching complex B2B solutions and driving measurable growth.
• Strong analytical skills; ability to synthesize data into actionable insights.
• Excellent written and verbal communication; comfortable presenting to senior leadership.
• Bachelor’s degree in Marketing, Business, or related field; MBA a plus.

Compensation

Base salary: $129,626.35 per year.

Why Join Okta?

Be part of a mission‑critical company securing every identity in the AI era. Work with fast‑moving, high‑impact teams and shape products that protect organizations worldwide.

Frequently Asked Questions

What does a Senior Product Marketing Specialist at Okta do?

They shape product positioning, launch strategies, and demand‑generation campaigns for Okta’s identity solutions, working cross‑functionally to drive market adoption.

What experience is required for this role?

At least five years of B2B product marketing experience, preferably in SaaS or security, with a proven record of successful product launches.

What is the salary for this position?

The base salary is $129,626.35 per year.