Senior Manager, Marketing Operations & Analytics

Senior Manager, Marketing Operations & Analytics – PagerDuty

PagerDuty, a leader in Digital Operations Management, is hiring a Senior Manager, Marketing Operations & Analytics in Concord, Merrimack County, US. This senior role drives data‑focused marketing strategy, operational excellence, and performance measurement across the organization.

Key Responsibilities

• Lead the end‑to‑end marketing operations function, ensuring seamless campaign execution, lead management, and technology stack optimization.
• Design and maintain dashboards, reporting frameworks, and predictive models to measure ROI, funnel health, and attribution.
• Partner with product, sales, and customer success teams to align marketing initiatives with business objectives and revenue targets.
• Own the marketing technology ecosystem (CRM, marketing automation, analytics platforms), evaluate new tools, and manage vendor relationships.
• Develop and mentor a high‑performing team of analysts and operations specialists.
• Implement process improvements, governance, and data quality standards to support scalable growth.
• Provide strategic insights to senior leadership through regular performance reviews and ad‑hoc analyses.

Required Qualifications

• 10+ years of experience in B2B marketing operations, analytics, or related fields, with at least 3 years in a managerial role.
• Proven expertise with CRM (Salesforce), marketing automation (Marketo, HubSpot), and BI tools (Tableau, Looker, Power BI).
• Strong analytical skills, comfortable working with SQL, Python/R, or similar data‑analysis languages.
• Excellent communication and stakeholder management abilities.
• Track record of driving measurable improvements in campaign efficiency, lead quality, and revenue impact.

Preferred Experience

• Experience in SaaS or cloud‑based technology companies.
• Knowledge of Digital Operations Management and incident response workflows.
• Certification in marketing analytics or data science.

Compensation

Base salary: $239,613.77 annually.

Why Join PagerDuty

Work with a global leader trusted by over 13,000 organizations, including 60 Fortune 100 companies. PagerDuty offers a collaborative culture, innovative technology stack, and opportunities for professional growth.

Frequently Asked Questions

What does a Senior Manager, Marketing Operations & Analytics do at PagerDuty?

They lead the marketing operations function, build reporting frameworks, manage technology stacks, and provide data‑driven insights to improve campaign performance and revenue.

What experience is required for this role?

At least 10 years in B2B marketing operations or analytics, including 3+ years managing teams, and strong expertise with CRM, automation, and BI tools.

What is the salary for this position?

The role offers a base salary of $239,613.77 per year.