Senior Manager, Marketing Operations & Analytics

PagerDuty is seeking a Senior Manager, Marketing Operations & Analytics to lead data‑driven marketing initiatives in Augusta, Kennebec County, US. This role combines strategic oversight of marketing processes with deep analytics to optimize campaign performance.

Key Responsibilities

• Design, implement, and continuously improve end‑to‑end marketing operations workflows.
• Lead a team of analysts and marketing technologists to deliver actionable insights across demand generation, product marketing, and customer acquisition.
• Develop and maintain dashboards, reporting suites, and predictive models that measure ROI, funnel health, and revenue impact.
• Partner with cross‑functional stakeholders (sales, product, finance) to align marketing data with business objectives.
• Manage the marketing technology stack (CRM, marketing automation, analytics platforms) ensuring data integrity and integration.
• Define and enforce data governance, segmentation, and attribution standards.
• Drive strategic testing programs, A/B experiments, and multi‑touch attribution models.

Required Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Computer Science or a related field; MBA or advanced degree preferred.
• 7+ years of experience in marketing operations, analytics, or performance marketing, with at least 3 years in a managerial role.
• Proven expertise with CRM (Salesforce), marketing automation (Marketo, HubSpot), and analytics tools (Looker, Tableau, Power BI, SQL).
• Strong quantitative skills; ability to translate complex data sets into clear business recommendations.
• Excellent communication and leadership abilities; experience building and mentoring high‑performing teams.
• Track record of driving measurable revenue growth and improving marketing efficiency.

Compensation & Benefits

Salary range: $217,599.39 annually. Comprehensive health, dental, vision plans, 401(k) match, generous paid time off, and professional development opportunities.

Location

Augusta, Kennebec County, United States – hybrid work model with flexibility for remote days.

Frequently Asked Questions

What does a Senior Manager, Marketing Operations & Analytics do at PagerDuty?

They oversee marketing workflows, lead analytics teams, build reporting dashboards, and use data to improve campaign ROI and overall marketing efficiency.

What qualifications are required for this role?

A bachelor’s degree in a related field, 7+ years of marketing operations/analytics experience, 3+ years managing teams, and proficiency with CRM, automation, and analytics tools.

What is the salary for this position?

The role offers a fixed annual salary of $217,599.39, plus standard benefits and development programs.