Senior Manager, Marketing Operations & Analytics

Job Summary

PagerDuty is seeking a Senior Manager, Marketing Operations & Analytics to lead data‑driven marketing initiatives in Edgewood, Richland County, US. This senior role combines strategic planning, performance measurement, and cross‑functional leadership to optimise the company’s marketing engine.

Key Responsibilities

• Develop and execute the end‑to‑end marketing operations strategy, aligning with PagerDuty’s growth objectives.
• Own the marketing analytics roadmap, building dashboards, reporting frameworks and predictive models to measure campaign ROI, funnel performance and customer acquisition cost.
• Partner with demand‑generation, product, and sales teams to translate insights into actionable tactics and optimise spend across channels.
• Lead a team of analysts and operations specialists, fostering a culture of data literacy, continuous improvement and agile execution.
• Manage marketing technology stack (Marketo, Salesforce, Google Analytics, Tableau, etc.), ensuring data integrity, integration and governance.
• Conduct regular performance reviews, present findings to senior leadership and recommend optimisation opportunities.
• Drive experimentation programmes (A/B tests, multivariate testing) and champion best‑in‑class measurement methodologies.

Required Qualifications

• 10+ years of experience in marketing operations, analytics or performance marketing, with at least 5 years in a managerial or senior leadership role.
• Proven track record of building analytics frameworks that influence multi‑million‑dollar marketing budgets.
• Strong expertise in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (Salesforce).
• Advanced analytical skills; proficiency in SQL, Python/R, Tableau, Power BI or similar tools.
• Excellent communication and storytelling abilities, capable of translating complex data into clear business recommendations.
• Bachelor’s degree in Marketing, Business, Data Science or related field; MBA or advanced analytics certification is a plus.

What We Offer

• Competitive base salary of $161,256.45 per year.
• Comprehensive health, dental and vision benefits.
• Generous 401(k) matching and equity participation.
• Flexible hybrid work environment with modern office space in Edgewood.
• Professional development budget and mentorship programs.

Frequently Asked Questions

What does a Senior Manager, Marketing Operations & Analytics do at PagerDuty?

They design and execute the marketing operations strategy, build analytics frameworks, manage the tech stack, and lead a team to turn data into actionable marketing decisions.

What experience is required for this role?

At least 10 years in marketing operations or analytics, with 5+ years in a senior leadership role, strong expertise in marketing automation, CRM, and data analysis tools.

What compensation and benefits are offered?

The position offers a base salary of $161,256.45 annually, plus health benefits, 401(k) match, equity, flexible hybrid work and professional development support.