Senior Manager, Marketing Operations & Analytics

Senior Manager, Marketing Operations & Analytics – PagerDuty, Oklahoma City, OK

PagerDuty, a leader in Digital Operations Management, is seeking a Senior Manager to lead Marketing Operations and Analytics. This full‑time role is based in Oklahoma City, Oklahoma County, and offers a competitive salary of $159,528 per year.

Key Responsibilities

• Design and execute end‑to‑end marketing operations processes, ensuring data integrity and workflow efficiency.
• Lead the analytics team to provide actionable insights that drive demand generation, lead scoring, and campaign optimization.
• Own the marketing technology stack (Marketo, Salesforce, Tableau, etc.) and oversee integration, governance, and continuous improvement.
• Collaborate with product, sales, and customer success teams to align marketing initiatives with business objectives.
• Develop and maintain dashboards and reporting frameworks for senior leadership.
• Manage a high‑performing team, fostering professional growth and a data‑driven culture.
• Ensure compliance with data privacy regulations (GDPR, CCPA) across all marketing activities.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Science or related field; MBA preferred.
• 8+ years of experience in marketing operations, analytics, or related roles, with at least 3 years in a managerial capacity.
• Proven expertise with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (Salesforce).
• Strong analytical skills; proficient in SQL, Python/R, and data visualization tools.
• Excellent communication and stakeholder management abilities.
• Track record of driving measurable ROI improvements through data‑informed strategies.

Why Join PagerDuty?

At PagerDuty you’ll work with cutting‑edge technology that powers digital transformation for over 13,000 organizations, including 60 Fortune 100 companies. Enjoy a collaborative culture, competitive benefits, and the opportunity to shape the future of marketing operations.

Frequently Asked Questions

What does a Senior Manager, Marketing Operations & Analytics do at PagerDuty?

They oversee marketing processes, manage the tech stack, lead analytics teams, and provide insights that optimize demand generation and campaign performance.

What qualifications are required for this role?

A bachelor’s degree in a related field, 8+ years of marketing operations experience, 3+ years in a leadership role, and strong expertise with automation, CRM, and data analysis tools.

Where is this position located and what is the salary?

The role is based in Oklahoma City, Oklahoma County, US, with a salary of $159,528 per year.