Senior Manager, Marketing Operations & Analytics

Job Summary

PagerDuty is seeking a Senior Manager, Marketing Operations & Analytics to lead data‑driven marketing initiatives in Chisolm, Montgomery County, US. This role combines strategic oversight of marketing operations with advanced analytics to boost campaign performance and ROI.

Key Responsibilities

• Define and execute the marketing operations strategy, ensuring seamless processes across demand generation, lead management, and campaign execution.
• Lead a team of analysts and marketers, fostering a culture of data‑centric decision making.
• Design, implement, and maintain reporting frameworks and dashboards that measure key performance indicators (KPIs) for all marketing channels.
• Collaborate with product, sales, and customer success teams to align marketing initiatives with business objectives.
• Manage the marketing technology stack (e.g., Marketo, Salesforce, Tableau) and drive continuous improvement and integration.
• Conduct deep‑dive analyses to uncover insights, segment audiences, and optimize spend across paid, owned, and earned media.
• Develop forecasting models and predictive analytics to guide budget allocation and growth strategies.
• Ensure data quality, governance, and compliance with privacy regulations.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or a related field (MBA preferred).
• 8+ years of experience in marketing operations, analytics, or performance marketing, with at least 3 years in a managerial role.
• Proven track record of building and scaling analytics teams and delivering measurable ROI improvements.
• Expertise with marketing automation platforms (Marketo, HubSpot), CRM systems (Salesforce), and BI tools (Tableau, Looker, Power BI).
• Strong SQL, Python or R skills for data manipulation and modeling.
• Excellent communication and stakeholder‑management abilities.

Compensation & Benefits

Base salary: $144,264 per year. PagerDuty offers a competitive benefits package including health, dental, vision, 401(k) match, generous PTO, and professional development opportunities.

Frequently Asked Questions

What does a Senior Manager, Marketing Operations & Analytics do at PagerDuty?

They lead the strategy, processes, and analytics that power PagerDuty’s marketing campaigns, overseeing a team, technology stack, and data‑driven decision making.

What experience is required for this role?

At least 8 years in marketing operations or analytics, with 3+ years managing teams, plus strong skills in marketing automation, CRM, and data analysis tools.

Is relocation assistance offered for candidates moving to Chisolm?

PagerDuty provides competitive relocation support for qualified candidates relocating to Chisolm, Montgomery County.