Senior Manager, Marketing Operations & Analytics

PagerDuty is seeking a Senior Manager, Marketing Operations & Analytics to lead data‑driven marketing initiatives in Lansing, Ingham County, US. This role combines strategic oversight of marketing operations with deep analytics to accelerate growth.

Key Responsibilities

• Design, implement and optimize end‑to‑end marketing operations processes, including campaign execution, lead management, and technology stack governance.
• Lead a team of analysts and operations specialists to deliver actionable insights that improve acquisition, activation, retention and revenue metrics.
• Partner with product, sales, and finance leaders to align marketing programs with business objectives and forecast ROI.
• Develop and maintain dashboards, reporting frameworks, and predictive models using SQL, Tableau, and advanced analytics tools.
• Manage the marketing technology ecosystem (e.g., Marketo, HubSpot, Salesforce) ensuring data integrity and seamless integrations.
• Drive continuous improvement through A/B testing, attribution modeling, and performance optimization.

Required Qualifications

• 8+ years of experience in B2B marketing operations, analytics, or related fields, with at least 3 years in a managerial role.
• Proven track record of scaling marketing programs for fast‑growing technology companies.
• Strong analytical skills; expert in SQL, Excel, and data visualization platforms (Tableau, Looker, Power BI).
• Hands‑on experience with marketing automation and CRM systems (Marketo, HubSpot, Salesforce).
• Excellent communication and stakeholder‑management abilities.
• Bachelor’s degree in Marketing, Business, Data Science or related discipline; MBA or advanced degree a plus.

What We Offer

• Competitive annual salary of $170,382.66
• Comprehensive health, dental and vision benefits
• 401(k) with company match and generous paid time off
• Opportunity to work with a market‑leading Digital Operations Management platform used by 13,000+ organizations worldwide

Frequently Asked Questions

What does a Senior Manager, Marketing Operations & Analytics do at PagerDuty?

You will oversee marketing processes, lead a team of analysts, build reporting dashboards, and use data to optimize campaigns and drive growth.

What qualifications are required for this role?

At least 8 years of B2B marketing operations experience, 3+ years in a leadership role, strong analytical skills (SQL, Tableau), and familiarity with marketing automation platforms.

What is the salary for this position?

The role offers a fixed annual salary of $170,382.66, plus a full benefits package.