Senior Manager, Marketing Operations & Analytics

Job Summary

PagerDuty is seeking a Senior Manager, Marketing Operations & Analytics to lead data‑driven marketing initiatives in Archer, Laramie County, US. This role oversees the end‑to‑end marketing operations platform, analytics strategy, and cross‑functional execution.

Key Responsibilities

• Design, implement and optimize the marketing technology stack (CRM, marketing automation, attribution tools).
• Lead a team of analysts and operations specialists to deliver actionable insights that improve campaign performance and ROI.
• Develop and maintain dashboards, reporting frameworks, and predictive models for demand generation, pipeline forecasting, and customer retention.
• Partner with product, sales, and finance teams to align marketing metrics with overall business objectives.
• Establish data governance, segmentation standards, and A/B testing processes to ensure data quality and reliability.
• Drive continuous improvement initiatives, automation, and process documentation across the marketing organization.

Required Qualifications

• 10+ years of experience in marketing operations, analytics, or related fields, preferably in SaaS or technology companies.
• Proven track record managing large‑scale marketing technology ecosystems (e.g., Salesforce, Marketo, HubSpot, Snowflake).
• Strong analytical skills with expertise in SQL, Tableau, Looker, or similar BI tools.
• Excellent leadership, communication, and stakeholder‑management abilities.
• Bachelor’s degree in Marketing, Business, Data Science or related discipline; MBA or advanced degree is a plus.

Compensation

Annual salary: $187,578.47 (fixed)

Location

Archer, Laramie County, United States

Frequently Asked Questions

What does a Senior Manager, Marketing Operations & Analytics do at PagerDuty?

They oversee the marketing technology stack, lead analytics teams, create performance dashboards, and ensure data‑driven decision making across marketing initiatives.

What experience is required for this role?

At least 10 years in marketing operations or analytics, strong knowledge of CRM/automation platforms, and proven leadership in a SaaS environment.

What is the salary for this position?

The fixed annual salary is $187,578.47.