Senior Manager, Marketing Operations & Analytics

Job Summary

PagerDuty is seeking a Senior Manager, Marketing Operations & Analytics to lead data‑driven marketing initiatives from its Wyoming, Kent County, US office. This role oversees the full marketing operations stack, drives performance analytics, and partners with cross‑functional teams to optimize campaign ROI.

Key Responsibilities

• Design, implement, and maintain end‑to‑end marketing operations processes, including demand generation, lead management, and campaign execution.
• Lead a team of Marketing Operations Specialists and analysts, providing coaching, performance reviews, and career development.
• Own the marketing technology stack (Marketo, Salesforce, Google Analytics, Tableau, etc.), ensuring data integrity, system integrations, and user adoption.
• Develop and deliver actionable analytics dashboards and reports that measure campaign effectiveness, funnel health, and revenue impact.
• Collaborate with Product, Sales, and Customer Success to align marketing initiatives with business objectives and drive measurable growth.
• Establish governance frameworks for data privacy, compliance, and best‑practice documentation.
• Manage the marketing operations budget, vendor relationships, and contract negotiations.

Required Qualifications

• 7+ years of experience in marketing operations, analytics, or related fields, with at least 3 years in a managerial role.
• Proven expertise with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (Salesforce).
• Strong analytical skill set; proficient in SQL, Tableau, Power BI, or similar reporting tools.
• Demonstrated ability to translate data insights into strategic recommendations.
• Excellent communication and stakeholder‑management skills.
• Bachelor’s degree in Marketing, Business, Data Science, or a related discipline; MBA preferred.

Compensation & Benefits

Base salary: $204,378.48 annually. Comprehensive health, dental, vision plans, 401(k) match, generous PTO, and professional development opportunities.

Location

Wyoming, Kent County, United States – hybrid work model with flexibility for remote days.

Frequently Asked Questions

What does a Senior Manager, Marketing Operations & Analytics do at PagerDuty?

They lead the marketing operations team, manage the technology stack, create performance dashboards, and turn data insights into strategies that boost campaign ROI.

What experience is required for this role?

At least 7 years in marketing operations or analytics, with 3+ years managing teams, strong knowledge of automation platforms, CRM systems, and data visualization tools.

Is remote work an option?

PagerDuty offers a hybrid model in Wyoming, Kent County, allowing flexible remote days while maintaining occasional on‑site collaboration.