Next Frontier Market Activation – Associate Director

EY is hiring a Next Frontier Market Activation – Associate Director in Washington, D.C., US. This senior role leads the client‑facing market engagement strategy for emerging technologies, boosting EY’s external presence and driving new business.

Key Responsibilities

• Design and execute market activation plans for emerging technology services across North America.
• Lead thought‑leadership initiatives, webinars, conferences and co‑creation events to showcase EY’s capabilities.
• Collaborate with Global Innovation, Service Lines and Sales teams to align messaging with client needs.
• Identify and nurture strategic partnerships with technology vendors, startups and ecosystem players.
• Track performance metrics, generate insights and refine go‑to‑market tactics.
• Mentor junior staff and foster a culture of innovation within the activation team.

Required Qualifications

• 10+ years of experience in market activation, business development or consulting, preferably in technology or professional services.
• Proven track record of launching successful client‑facing campaigns for emerging tech (AI, blockchain, cloud, etc.).
• Strong strategic thinking, excellent communication and public‑speaking skills.
• Ability to influence senior stakeholders and work cross‑functionally in a matrixed environment.
• Bachelor’s degree required; advanced degree or relevant certifications a plus.

Compensation & Benefits

Base salary: $167,369.60 per year. EY offers a comprehensive benefits package, flexible work arrangements, continuous learning programs and a global network of professionals.

Frequently Asked Questions

What does the Associate Director in Next Frontier Market Activation do?

They create and execute EY’s client‑facing market strategies for emerging technologies, driving brand visibility and new business opportunities.

What experience is required for this role?

At least 10 years in market activation, business development, or consulting with a proven record of launching technology‑focused campaigns.

What is the salary for this position?

The role offers a base salary of $167,369.60 per year, plus EY’s full benefits package.