Marketing Specialist in Sterling, VA – Full Time

GD Resources is hiring a Marketing Specialist in Sterling, Loudoun County, VA to lead brand partnership activations, primarily for a major endurance sports event running March‑October 2026.

Key Responsibilities

• Develop and execute integrated marketing plans for the endurance sports partnership, aligning with overall brand strategy.
• Coordinate cross‑functional teams—including creative, digital, and product—to deliver on‑time campaign assets.
• Manage media buying, sponsorship assets, and on‑site activation logistics.
• Track performance metrics, prepare reports, and optimize tactics based on data insights.
• Support additional brand initiatives, content creation, and social media amplification.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of experience in brand partnership or event marketing, preferably in sports or lifestyle sectors.
• Proven ability to manage large‑scale activations from concept through execution.
• Strong analytical skills with proficiency in Excel, Google Analytics, and marketing dashboards.
• Excellent communication, project management, and stakeholder‑management abilities.

Preferred Skills

• Experience with endurance sports events or athlete sponsorships.
• Knowledge of digital ad platforms (DSP, social paid media).
• Familiarity with CRM and marketing automation tools.

Compensation & Benefits

Salary: $71,638.51 annually (fixed). Competitive benefits package includes health, dental, vision, 401(k) match, paid time off, and professional development opportunities.

Location

Sterling, Loudoun County, VA (on‑site role).

Frequently Asked Questions

What is the primary focus of the Marketing Specialist role?

The role centers on planning and executing a large‑scale endurance sports partnership activation from March to October 2026.

What experience is required for this position?

At least three years of brand partnership or event marketing experience, preferably in sports or lifestyle industries, and a bachelor’s degree in marketing or a related field.

Is this position remote or on‑site?

The role is on‑site in Sterling, Loudoun County, Virginia.