Marketing Specialist

OnSpot Dermatology is seeking a results‑driven Marketing Specialist to lead brand storytelling and demand generation for its mobile dermatology services in Lutz, Hillsborough County, US.

Key Responsibilities

• Develop and execute integrated marketing campaigns that highlight OnSpot’s mobile skin‑care model and record‑breaking cancer detection rates.
• Create compelling copy, graphics, and video content for web, social media, email, and paid media channels.
• Manage the company’s digital presence, including SEO, SEM, and analytics reporting to optimize lead acquisition.
• Coordinate with clinical providers to schedule promotional events and community outreach programs.
• Track campaign performance, prepare monthly ROI reports, and adjust tactics based on data insights.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of hands‑on experience in B2C healthcare or mobile service marketing.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (Google Analytics, Power BI).
• Strong written and verbal communication skills; ability to translate complex medical information into engaging consumer messaging.
• Self‑starter attitude with the ability to manage multiple projects in a fast‑paced environment.

What We Offer

• Competitive annual salary of $71,488.36
• Comprehensive health, dental, and vision benefits
• Paid time off and flexible work arrangements
• Opportunity to shape the brand of a pioneering mobile dermatology practice

Frequently Asked Questions

What type of marketing will I be focusing on at OnSpot Dermatology?

You will lead integrated B2C campaigns across digital, social, email, and community outreach to promote the mobile dermatology service.

Do I need prior healthcare marketing experience?

While healthcare experience is preferred, strong B2C marketing skills and the ability to convey medical information to consumers are essential.

Is the salary fixed or negotiable?

The position offers a fixed annual salary of $71,488.36, with standard benefits and growth opportunities.