Marketing Manager, Practice Digital & Brand Strategy

Job Summary

Corus Orthodontics is seeking a Marketing Manager, Practice Digital & Brand Strategy to lead digital marketing and brand initiatives for its fast‑growing orthodontic partnership network in California, US.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies that drive patient acquisition and retention across the Corus network.
• Lead brand positioning, messaging, and visual identity to ensure consistency across all practice locations.
• Manage multi‑channel campaigns (SEO, SEM, social media, email, content marketing) and optimize performance using analytics tools.
• Collaborate with orthodontists, practice managers, and external agencies to create localized marketing assets.
• Oversee budget planning, allocation, and ROI reporting for all digital and brand initiatives.
• Conduct market research to identify trends, competitor activity, and growth opportunities.
• Mentor and guide junior marketing staff, fostering a data‑driven, creative culture.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field (Master’s preferred).
• 5+ years of experience in digital marketing and brand strategy, preferably within healthcare or dental/orthodontic sectors.
• Proven track record of managing high‑impact campaigns with measurable ROI.
• Expertise in SEO, Google Ads, social media advertising, email automation, and analytics platforms (Google Analytics, Tableau, etc.).
• Strong project management skills and ability to juggle multiple priorities.
• Excellent communication and collaborative skills to work with clinical teams and external partners.

What We Offer

• Competitive salary: $89,037.55 annually
• Health, dental and vision benefits
• Professional development and continuing education support
• Collaborative, growth‑focused culture within a rapidly expanding orthodontic network

Frequently Asked Questions

What experience is needed for the Marketing Manager role at Corus Orthodontics?

At least 5 years in digital marketing and brand strategy, preferably in healthcare or dental fields, with a proven record of successful campaigns.

Is the salary for this position fixed?

Yes, the annual salary is $89,037.55.

What benefits does Corus Orthodontics provide?

Corus offers health, dental, vision coverage, professional development funds, and a collaborative growth‑focused environment.