Marketing Data Analyst

Robert Half is hiring a Marketing Data Analyst for a temporary assignment in Washington, D.C., US. This role focuses on analyzing digital marketing performance and turning data into actionable insights.

Key Responsibilities

• Analyze marketing campaign performance across email, social, paid media, and web channels.
• Build and maintain dashboards and reports to track KPIs, conversion metrics, and audience behavior.
• Translate data findings into strategic recommendations for campaign optimization and growth.
• Collaborate with marketing, creative, and product teams to ensure data alignment with business goals.
• Identify trends, anomalies, and opportunities to improve ROI.

Requirements

• Strong analytical skills with experience in marketing analytics or a related field.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) and Excel.
• Knowledge of digital marketing platforms (Google Analytics, Facebook Ads Manager, email service providers).
• Ability to work quickly in a fast‑paced environment and meet tight deadlines.
• Excellent communication skills for presenting insights to non‑technical stakeholders.

Compensation

Salary: $54,559.35 per year (temporary contract).

Frequently Asked Questions

What type of contract is offered for this Marketing Data Analyst position?

The role is a temporary contract position, ideal for candidates who can quickly integrate into a fast‑paced marketing team.

Which tools should I be proficient with to succeed in this role?

Experience with data visualization tools like Tableau or Power BI, Excel, and digital marketing platforms such as Google Analytics and Facebook Ads Manager is required.

Is prior marketing experience necessary?

Yes, a background in marketing analytics or a related field is essential to understand campaign performance and provide strategic insights.