Individual Marketplace Business Development Manager

WTW is seeking an Individual Marketplace Business Development Manager in Detroit, Wayne County, US. This role bridges Marketing, Sales Enablement, and Advisory Sales to drive lead generation and new client meetings for retiree products across public sector, labor, and higher education markets.

Key Responsibilities

• Collaborate with Marketing and Sales Enablement to design and execute lead‑generation campaigns for the Individual Marketplace (IM) product suite.
• Qualify inbound leads, maintain a robust lead‑scoring process, and ensure a steady pipeline of high‑quality opportunities.
• Coordinate with Advisory Sales teams to schedule and prepare for client meetings, focusing on retiree solutions for public sector, labor unions, and universities.
• Track and report on key performance metrics, providing insights to refine strategies and improve conversion rates.
• Develop market intelligence on competitor offerings and emerging trends in the retiree benefits space.
• Support the creation of sales collateral, presentations, and training materials tailored to target segments.

Required Qualifications

• Bachelor’s degree in Business, Marketing, Finance, or related field; MBA preferred.
• 3–5 years of business development or sales experience in insurance, benefits, or financial services, preferably with retiree or public‑sector products.
• Proven ability to generate and qualify leads, manage pipelines, and achieve sales targets.
• Strong analytical skills with comfort using CRM systems and data‑driven reporting.
• Excellent communication and presentation abilities, capable of influencing senior stakeholders.
• Self‑motivated, collaborative, and comfortable working in a fast‑paced, cross‑functional environment.

Compensation & Benefits

Base salary: $86,915.62 annually.

WTW offers a comprehensive benefits package, professional development opportunities, and a supportive corporate culture.

Frequently Asked Questions

What industries does the Individual Marketplace Business Development Manager target?

The role focuses on public sector, labor unions, and higher education markets, promoting retiree benefit products.

What experience is required for this position?

Typically 3–5 years in business development or sales within insurance, benefits, or financial services, with a strong track record in lead generation.

What is the base salary for this role?

The position offers a base salary of $86,915.62 per year.