Digital Media Specialist (Paid Search)

Job Summary

CCA Global Partners is seeking a Digital Media Specialist (Paid Search) to join our team in Saint Louis, Saint Louis County, US. This hybrid role focuses on planning, executing, and optimizing paid search campaigns that drive growth for our family‑owned business partners.

Key Responsibilities

• Develop, launch, and manage Google Ads, Bing Ads, and other paid search programs across multiple accounts.
• Conduct keyword research, audience segmentation, and competitive analysis to inform strategy.
• Write compelling ad copy, create ad extensions, and perform A/B testing to improve click‑through and conversion rates.
• Monitor campaign performance daily, adjust bids, budgets, and targeting to meet KPI targets.
• Produce weekly and monthly performance reports with insights and actionable recommendations for stakeholders.
• Collaborate with SEO, content, and analytics teams to ensure alignment of paid and organic strategies.
• Stay current on industry trends, platform updates, and best practices to maintain a cutting‑edge approach.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field (or equivalent experience).
• 2+ years of hands‑on experience managing paid search campaigns, preferably in a B2B or e‑commerce environment.
• Proficiency with Google Ads, Microsoft Advertising, Google Analytics, and bid‑management tools.
• Strong analytical skills; ability to interpret data, identify trends, and make data‑driven decisions.
• Excellent written communication for ad copy creation and reporting.
• Detail‑oriented, self‑motivated, and comfortable working in a hybrid office/remote setting.

Benefits & Compensation

Salary: $47,646.27 annually (fixed). Hybrid work schedule, flexible paid time off, health, dental and vision insurance, 401(k) matching, and professional development resources.

How to Apply

Submit your resume and a brief cover letter highlighting your paid‑search successes through the WeHired.Agency portal.

Frequently Asked Questions

What type of paid‑search platforms will I manage?

You will primarily work with Google Ads and Microsoft Advertising, but experience with other platforms like Bing or Amazon is a plus.

Is this position fully remote or hybrid?

CCA Global Partners offers a hybrid schedule, allowing you to split time between the Saint Louis office and remote work.

What are the key performance metrics for this role?

Success is measured by click‑through rate, conversion rate, cost‑per‑acquisition, and overall return on ad spend.