Digital Engagement Specialist – Americas

Job Summary

Sandvik is seeking a Digital Engagement Specialist for the Americas region, based in Detroit, Wayne County, US. This role focuses on driving digital communication strategies and enhancing online engagement across Sandvik’s industrial customer base.

Key Responsibilities

• Develop and execute digital engagement campaigns targeting the Americas market.
• Manage social media channels, website content, and email marketing to increase brand awareness and lead generation.
• Collaborate with product, sales, and marketing teams to create compelling digital assets.
• Analyze performance metrics and provide actionable insights to optimize campaigns.
• Maintain up‑to‑date knowledge of industry trends and emerging digital tools.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 3+ years of experience in digital marketing or engagement, preferably in industrial or manufacturing sectors.
• Proficiency with analytics platforms (Google Analytics, Adobe Analytics) and marketing automation tools.
• Strong written and verbal communication skills.
• Ability to work cross‑functionally in a global organization.

Compensation

Annual salary: $93,449.55

Location

Detroit, Wayne County, United States

Frequently Asked Questions

What does a Digital Engagement Specialist at Sandvik do?

They create and manage digital marketing campaigns, oversee social media and website content, and analyze data to improve engagement with customers in the Americas.

What experience is required for this position?

At least 3 years of digital marketing or engagement experience, preferably in industrial or manufacturing environments, plus a relevant bachelor’s degree.

Where is the job located and what is the salary?

The role is based in Detroit, Wayne County, US, with an annual salary of $93,449.55.