Client Marketing Senior Consultant – Deposits Growth

Job Summary

Truist is seeking a Client Marketing Senior Consultant – Deposits Growth to lead strategic marketing initiatives for deposit products in Atlanta, Fulton County. This senior role combines data‑driven insights with creative campaign execution to drive new account acquisition and deepen existing client relationships.

Key Responsibilities

• Develop and implement multi‑channel marketing strategies aimed at growing deposit portfolios across consumer and small‑business segments.
• Collaborate with product, analytics, and sales teams to define target audiences, messaging, and performance metrics.
• Lead the creation of compelling content, digital assets, and promotional materials that align with Truist’s brand guidelines.
• Manage marketing budgets, track ROI, and provide regular performance reporting to senior leadership.
• Conduct market research and competitive analysis to identify growth opportunities and emerging trends.
• Mentor junior marketing staff and coordinate cross‑functional project teams.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Finance, or a related field; MBA preferred.
• 5+ years of experience in financial services marketing, with a proven track record of deposit acquisition.
• Strong analytical skills and proficiency with CRM, marketing automation, and data visualization tools.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast‑paced, collaborative environment.

Compensation

Annual salary: $199,682.52

How to Apply

Click the “Apply Now” button at the top or bottom of the listing, create a profile, and submit your application. Existing Truist candidates may log in to track status.

Frequently Asked Questions

What type of experience is required for this role?

At least 5 years of financial services marketing experience, specifically focused on deposit growth, and strong analytical and communication skills.

Is a graduate degree necessary?

A bachelor’s degree is required; an MBA or related graduate degree is preferred but not mandatory.

What is the salary for this position?

The annual salary for the Client Marketing Senior Consultant – Deposits Growth role is $199,682.52.