Director of Marketing & Ecommerce

Join eCommerce as the Director of Marketing & Ecommerce in San Diego, San Diego County, CA. Lead brand strategy, digital growth, and product launch initiatives for a venture‑backed wearable technology company.

Key Responsibilities

• Develop and execute integrated marketing plans that drive demand, acquisition, and retention for the wearable movement‑therapy product line.
• Lead a cross‑functional team of marketers, designers, and analysts to deliver performance‑based campaigns across paid, owned, and earned media.
• Own the ecommerce roadmap, optimizing the online store experience, conversion rate, and average order value.
• Manage quarterly budgets, forecast ROI, and report results to senior leadership and investors.
• Collaborate with product, engineering, and sales teams to align go‑to‑market strategies with product development timelines.
• Identify and negotiate strategic partnership and affiliate opportunities to expand market reach.
• Mentor and develop marketing talent, fostering a data‑driven, innovative culture.

Required Qualifications

• 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role overseeing ecommerce.
• Proven track record of scaling direct‑to‑consumer brands, preferably in health‑tech, wearables, or consumer electronics.
• Strong analytical skills; ability to interpret data, set KPIs, and optimize campaigns for measurable growth.
• Expertise in SEO, SEM, paid social, email automation, and CRO techniques.
• Hands‑on experience with ecommerce platforms (Shopify, Magento, or similar) and analytics tools (Google Analytics, Mixpanel, Tableau).
• Excellent communication and stakeholder management abilities.
• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

Compensation & Benefits

Base salary: $141,346.11 annually, plus quarterly bonus potential and equity participation. Hybrid work model with flexibility to work remotely part of the week.

Frequently Asked Questions

What type of company is hiring for this role?

eCommerce is a venture‑backed wearable technology startup developing patented compression garments for movement therapy.

Is this position fully remote?

The role follows a hybrid model, allowing remote work several days a week while requiring some on‑site presence in San Diego.

What compensation can I expect?

The position offers a base salary of $141,346.11, quarterly bonuses, and equity in the company.