Senior Manager, Marketing Operations & Analytics

Senior Manager, Marketing Operations & Analytics – PagerDuty, Topeka, Shawnee County, US

PagerDuty, a market‑leader in Digital Operations Management, is seeking a Senior Manager to lead Marketing Operations & Analytics. This role is based in Topeka, Shawnee County and offers a competitive annual salary of $165,251.

Key Responsibilities

• Design, implement, and optimize end‑to‑end marketing operations processes, ensuring data integrity and efficiency across demand generation, lead management, and campaign execution.
• Lead a cross‑functional analytics team to deliver actionable insights that drive ROI, customer acquisition, and retention strategies.
• Partner with product, sales, and finance stakeholders to align marketing metrics with overall business objectives and digital transformation goals.
• Develop and maintain dashboards, reporting frameworks, and predictive models using tools such as SQL, Tableau, and Google Analytics.
• Oversee technology stack decisions, including marketing automation platforms (e.g., Marketo, HubSpot) and CRM integrations.
• Mentor and grow junior analysts, fostering a data‑driven culture within the marketing organization.

Qualifications

• 10+ years of experience in marketing operations, analytics, or related fields, with at least 5 years in a managerial or senior leadership role.
• Proven track record of scaling marketing technology ecosystems and delivering measurable business impact.
• Strong analytical skills, proficient in SQL, Python/R, and data visualization tools.
• Excellent communication and stakeholder management abilities.
• Bachelor’s degree in Marketing, Business, Data Science, or a related discipline; MBA or advanced degree is a plus.

What We Offer

• Base salary of $165,251 per year.
• Comprehensive health, dental, and vision benefits.
• Generous paid time off and flexible work arrangements.
• Professional development budget and career growth opportunities.

Frequently Asked Questions

What does a Senior Manager, Marketing Operations & Analytics do at PagerDuty?

They design and optimize marketing processes, lead analytics teams, build dashboards, and collaborate with product, sales, and finance to drive data‑backed decisions.

What qualifications are required for this role?

At least 10 years of marketing operations/analytics experience, 5+ years in a leadership role, strong SQL and data‑visualization skills, and a relevant bachelor’s degree.

What is the salary for this position?

The role offers a fixed annual salary of $165,251.