About This Position
Senior Product Marketing Manager – Advantage Group – Canada
Advantage Group International is seeking an experienced Senior Product Marketing Manager to lead the strategy and execution of product positioning, go‑to‑market plans, and demand generation for its AI‑powered B2B intelligence platform.
Key Responsibilities
- Develop and own the product marketing roadmap, including market research, competitive analysis, and value proposition definition.
- Craft compelling messaging, sales enablement tools, and customer‑facing content that translate complex AI insights into clear business benefits.
- Collaborate with product, sales, and customer success teams to launch new features and drive adoption across target industries.
- Plan and execute multi‑channel campaigns (digital, events, webinars) to generate qualified leads and support revenue targets.
- Measure campaign performance, track key metrics, and continuously optimize tactics based on data‑driven insights.
- Act as the voice of the market within the organization, providing feedback to product teams for roadmap prioritisation.
Required Qualifications
- 5+ years of product marketing experience, preferably in SaaS, AI, or B2B data intelligence solutions.
- Proven track record of launching products and driving measurable demand growth.
- Strong analytical skills with the ability to translate market data into actionable strategies.
- Excellent written and verbal communication skills; ability to simplify complex technology for diverse audiences.
- Experience working in cross‑functional, fast‑paced environments.
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
Why Join Advantage Group?
Be part of a global intelligence leader that empowers businesses with real‑time AI insights. Enjoy a collaborative culture, continuous learning opportunities, and the chance to shape the future of B2B collaboration.
Frequently Asked Questions
What does a Senior Product Marketing Manager do at Advantage Group?
You will define product positioning, create go‑to‑market strategies, develop sales enablement materials, and run campaigns that drive demand for our AI‑powered B2B intelligence platform.
What experience is required for this role?
At least 5 years of product marketing experience in SaaS or AI‑focused B2B solutions, strong analytical skills, and a proven record of launching successful products.
Where is the position located?
The role is based in Canada, working for Advantage Group International.
Frequently Asked Questions
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