Web Analytics Developer

Job Overview

Jobgether is seeking a Web Analytics Developer to join a cutting‑edge, data‑driven team in Canada. In this role you will design, implement, and maintain analytics solutions that power marketing performance and strategic decision‑making.

Key Responsibilities

• Develop and manage tracking implementations across websites, mobile apps, ad platforms and CRM systems using Google Tag Manager, Adobe Launch, and custom JavaScript.
• Collaborate with marketing, product, and engineering teams to define measurement plans, KPIs and data layer specifications.
• Validate data quality, troubleshoot tagging issues, and ensure accurate attribution across paid, owned and earned media.
• Build dashboards and automated reports in Google Data Studio, Power BI or Tableau to surface actionable insights for stakeholders.
• Maintain documentation of tagging architecture, data schemas, and governance processes.
• Stay current with industry best practices, privacy regulations (GDPR, CCPA) and emerging analytics technologies.

Required Skills & Experience

• 3+ years of hands‑on experience in web analytics, tag management and data layer design.
• Proficiency with Google Analytics 4, Universal Analytics, Adobe Analytics, and related APIs.
• Strong JavaScript/HTML/CSS coding abilities; experience with server‑side tagging is a plus.
• Familiarity with SQL, BigQuery, or other data‑warehouse tools for data extraction and analysis.
• Understanding of digital marketing channels (SEM, SEO, social, programmatic) and attribution models.
• Excellent problem‑solving skills and ability to communicate technical concepts to non‑technical audiences.

What We Offer

• Opportunity to work in a technically advanced environment focused on data integrity and performance.
• Collaborative culture with cross‑functional teams and continuous learning.
• Flexible remote‑friendly work arrangements.

Frequently Asked Questions

What technical skills are essential for a Web Analytics Developer?

Proficiency in tag management platforms (Google Tag Manager, Adobe Launch), JavaScript coding, and experience with analytics tools like Google Analytics 4 and Adobe Analytics.

Will this role involve working with marketing teams?

Yes, you will collaborate closely with marketing, product and engineering teams to define measurement plans, KPIs and ensure accurate data attribution.

Is remote work possible for this position?

Jobgether offers flexible, remote‑friendly work arrangements for the Web Analytics Developer role in Canada.