Senior Manager, Marketing Operations & Analytics

Job Summary

PagerDuty is seeking a Senior Manager, Marketing Operations & Analytics to lead the strategy, execution, and measurement of marketing programs in Carson Mall, Carson City, US. This role will drive data‑focused decision making and optimize performance across demand generation, lifecycle, and product marketing.

Key Responsibilities

• Own end‑to‑end marketing operations, including campaign planning, execution, automation, and reporting.
• Develop and maintain dashboards and analytical models to track ROI, funnel health, and attribution across paid, owned, and earned channels.
• Partner with cross‑functional teams (Product, Sales, Customer Success) to align marketing tactics with business objectives and revenue targets.
• Lead a team of analysts and marketing technologists, providing coaching, mentorship, and career development.
• Implement and optimize marketing technology stack (e.g., Marketo, Salesforce, Tableau) to improve data quality and workflow efficiency.
• Design and execute A/B testing frameworks, predictive models, and segmentation strategies to personalize customer experiences.
• Prepare executive‑level presentations and insights that influence strategic direction.

Required Qualifications

• 8+ years of experience in marketing operations, analytics, or related fields, preferably in SaaS or technology companies.
• Proven track record of managing large‑scale campaigns with budgets exceeding $1M.
• Strong analytical skills with expertise in SQL, Excel, and data visualization tools (Tableau, Power BI).
• Hands‑on experience with marketing automation platforms (Marketo, HubSpot, Pardot) and CRM integration.
• Excellent communication and stakeholder management abilities.
• Bachelor’s degree in Marketing, Business, Data Science or related discipline; MBA or advanced degree is a plus.

What We Offer

• Competitive salary of $170,655.86 per year.
• Comprehensive health, dental, and vision benefits.
• Generous 401(k) match and equity participation.
• Flexible hybrid work environment and modern office in Carson Mall.
• Professional development budget and career growth opportunities.

Frequently Asked Questions

What type of experience is required for this role?

At least 8 years in marketing operations or analytics, with a strong background in SaaS, campaign management, and data‑driven decision making.

What is the salary for the Senior Manager, Marketing Operations position?

The position offers a fixed annual salary of $170,655.86.

Where is the job location?

The role is based in Carson Mall, Carson City, United States.