HealthStack Marketing Manager

Job Summary

Blavity Inc. is seeking a dynamic HealthStack Marketing Manager to lead marketing initiatives for its HealthStack platform. This full‑time role is based in the United States and offers a competitive salary of $75,854.79.

Key Responsibilities

• Develop and execute integrated marketing strategies that drive user acquisition, engagement, and retention for the HealthStack product.
• Collaborate with cross‑functional teams—including product, design, analytics, and sales—to ensure alignment of messaging and brand positioning.
• Manage paid media campaigns across digital channels (social, search, display) and optimize spend based on performance metrics.
• Lead content creation, including blog posts, videos, webinars, and email newsletters that resonate with Black millennials and Gen Z audiences.
• Analyze market trends, competitor activity, and audience insights to inform strategic decisions.
• Oversee the marketing budget, track ROI, and report results to senior leadership.
• Mentor junior marketing staff and coordinate with external agencies or partners as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• 5+ years of experience in digital marketing, preferably within media, technology, or health‑tech sectors.
• Proven track record of launching successful multi‑channel campaigns and achieving measurable growth.
• Strong analytical skills with proficiency in Google Analytics, marketing automation tools, and data visualization.
• Excellent written and verbal communication skills; ability to craft compelling narratives for diverse audiences.
• Passion for culturally relevant storytelling and commitment to empowering Black millennials and Gen Z.

Benefits

• Competitive salary of $75,854.79 per year.
• Health, dental, and vision insurance.
• 401(k) with company match.
• Generous paid time off and flexible remote work options.
• Professional development stipend and mentorship programs.

Frequently Asked Questions

What are the primary goals for the HealthStack Marketing Manager?

The role focuses on acquiring new users, increasing engagement, and boosting retention for the HealthStack platform through data‑driven, culturally resonant marketing strategies.

What experience is required for this position?

Candidates need at least 5 years of digital marketing experience, preferably in media, technology, or health‑tech, with a proven record of successful multi‑channel campaigns.

Does Blavity Inc. offer remote work options?

Yes, the company provides flexible remote work arrangements along with a comprehensive benefits package.