Next Frontier Market Activation – Associate Director

Job Summary

EY is seeking a Next Frontier Market Activation – Associate Director to join its Global Innovation team in Hoboken, Hudson County, US. This senior role drives EY’s market engagement strategy for emerging technologies and enhances the firm’s external presence.

Key Responsibilities

• Design and execute client‑facing market activation plans for emerging technology sectors.
• Collaborate with senior partners and cross‑functional teams to align go‑to‑market initiatives with EY’s growth objectives.
• Lead thought‑leadership content creation, webinars, events, and digital campaigns that showcase EY’s capabilities.
• Identify and cultivate strategic partnerships with innovators, start‑ups, and ecosystem players.
• Analyze market trends, competitive landscape, and client feedback to refine activation tactics.
• Mentor junior staff and manage external agencies or vendors.
• Track performance metrics, report ROI, and continuously improve activation frameworks.

Required Qualifications

• 10+ years of experience in market activation, technology consulting, or innovation strategy.
• Proven track record of leading large‑scale client‑facing campaigns for emerging tech (AI, blockchain, cloud, etc.).
• Strong analytical and strategic thinking abilities with data‑driven decision making.
• Excellent communication and presentation skills, comfortable speaking to C‑suite audiences.
• Experience working in professional services or a global consulting environment is preferred.
• Bachelor’s degree required; advanced degree or relevant certifications a plus.

Compensation & Benefits

Base salary: $175,344.64 per year. EY offers a comprehensive benefits package, performance bonuses, and career development programs.

Location

Hoboken, Hudson County, United States – hybrid work model with office collaboration.

Frequently Asked Questions

What does the Associate Director, Next Frontier Market Activation role involve?

You will create and execute market engagement strategies for emerging technologies, lead thought‑leadership initiatives, and partner with clients and ecosystem players to grow EY’s presence.

What experience is required for this position?

At least 10 years in market activation, technology consulting, or innovation strategy, with a proven record of leading large‑scale client campaigns and strong analytical and communication skills.

What is the salary for this role?

The position offers a base salary of $175,344.64 per year, plus EY’s benefits and performance incentives.