Media Channels & Activation Manager

Media Channels Activation Manager – Target – Minneapolis, Hennepin County

Target is looking for a Media Channels Activation Manager to lead cross‑channel campaign execution and performance optimization in Minneapolis. This role balances strategic planning with hands‑on activation, ensuring media spend drives measurable results.

Key Responsibilities

• Design, launch, and manage integrated media campaigns across digital, TV, radio, and out‑of‑home channels.
• Collaborate with brand, creative, and analytics teams to align media tactics with business objectives.
• Monitor real‑time performance, adjust pacing, and optimize spend to meet KPIs such as reach, frequency, and ROI.
• Maintain relationships with media agencies, vendors, and platform partners, negotiating rates and ensuring compliance.
• Produce regular reporting dashboards and actionable insights for senior leadership.
• Stay current on industry trends, emerging platforms, and new measurement methodologies.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications or related field.
• 5+ years of experience managing multi‑channel media activation, preferably in retail or e‑commerce.
• Strong analytical skills with proficiency in media planning tools (e.g., Nielsen, comScore) and data visualization (e.g., Tableau, Power BI).
• Excellent negotiation, project management, and stakeholder communication abilities.
• Ability to thrive in a fast‑paced environment and manage multiple campaigns simultaneously.

Compensation & Benefits

Target offers a competitive salary range of $73,000 – $132,000, based on market factors, experience, and qualifications. In addition to base pay, eligible team members receive comprehensive health, vision, dental, life, and disability benefits, as well as retirement savings options, employee discounts, and wellness programs.

Why Join Target?

Target invests in its team members’ growth and well‑being, providing development opportunities, mentorship programs, and a supportive inclusive culture.

Frequently Asked Questions

What does a Media Channels Activation Manager do at Target?

You plan, launch, and optimize multi‑channel media campaigns, collaborate with brand teams, manage vendor relationships, and report performance to drive business results.

What qualifications are required for this role?

A bachelor’s degree in marketing or a related field and at least 5 years of experience managing integrated media activation, strong analytical and communication skills.

What compensation and benefits are offered?

The salary range is $73,000 – $132,000, plus comprehensive health, dental, vision, life insurance, retirement plans, employee discounts, and wellness programs.