Senior Manager, Marketing Operations & Analytics

Job Summary

PagerDuty is seeking a Senior Manager, Marketing Operations & Analytics to lead data‑driven marketing initiatives in SoMa, San Francisco. This role combines strategic planning, campaign execution, and performance analytics to drive growth for a global leader in Digital Operations Management.

Key Responsibilities

• Design, implement and optimize end‑to‑end marketing operations processes across demand generation, lead management, and customer acquisition.
• Lead a cross‑functional team of analysts, marketers and technology specialists to deliver actionable insights and ROI reporting.
• Develop and maintain dashboards, attribution models, and predictive analytics to guide budget allocation and campaign strategy.
• Partner with product, sales, and customer success teams to align marketing initiatives with business objectives and revenue targets.
• Manage marketing technology stack (e.g., Marketo, Salesforce, Google Analytics) and ensure data integrity and compliance.
• Mentor junior staff, foster a culture of continuous improvement, and drive best‑practice adoption across the organization.

Required Qualifications

• 7+ years of experience in marketing operations, analytics, or related fields, preferably in SaaS or technology companies.
• Proven track record of leading high‑performing teams and delivering measurable marketing ROI.
• Advanced proficiency with marketing automation platforms, CRM systems, and BI tools (SQL, Tableau, Looker, or similar).
• Strong analytical mindset with the ability to translate complex data into clear business recommendations.
• Excellent communication and stakeholder management skills.
• Bachelor’s degree in Marketing, Business, Data Science, or a related discipline; MBA or advanced degree is a plus.

Compensation & Benefits

Base salary: $199,356 annually. PagerDuty offers a comprehensive benefits package, including health insurance, equity participation, generous PTO, and professional development opportunities.

Frequently Asked Questions

What does a Senior Manager, Marketing Operations & Analytics do at PagerDuty?

They oversee marketing processes, drive data‑focused strategy, manage technology tools, and lead a team to deliver measurable growth and ROI.

What experience is required for this position?

At least 7 years in marketing operations or analytics, expertise with automation and BI platforms, and a proven record of leading successful marketing teams.

What is the salary for this role?

The position offers a base salary of $199,356 per year, plus PagerDuty’s standard benefits and equity options.