Senior Manager, Marketing Operations & Analytics

PagerDuty is seeking a Senior Manager, Marketing Operations & Analytics to lead data‑driven marketing initiatives in Tallahassee, Leon County, FL. This role combines strategic oversight of marketing processes with deep analytics to accelerate growth for a global leader in Digital Operations Management.

Key Responsibilities

• Design, implement and optimize end‑to‑end marketing operations workflows, ensuring alignment with sales and product teams.
• Lead a team of analysts and operations specialists to deliver actionable insights that improve campaign performance, ROI and customer acquisition.
• Develop and maintain dashboards, reporting suites, and predictive models using tools such as Tableau, Looker, SQL and Python.
• Partner with cross‑functional stakeholders to define KPI frameworks, measurement plans and attribution models.
• Manage the marketing technology stack (e.g., Marketo, Salesforce Marketing Cloud, HubSpot) and oversee data governance, hygiene and integration.
• Drive continuous improvement through A/B testing, experiment design, and statistical analysis.
• Prepare executive‑level presentations that translate complex data into clear business recommendations.

Required Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Computer Science or related field; MBA or advanced degree preferred.
• 8+ years of experience in marketing operations, analytics or performance marketing, with at least 3 years in a managerial role.
• Proven track record of leading high‑performing teams and delivering measurable marketing outcomes.
• Expertise in data visualization, SQL, and statistical analysis; familiarity with Python/R is a plus.
• Strong knowledge of marketing automation platforms and CRM systems.
• Excellent communication and stakeholder management skills, with the ability to influence senior leadership.

Compensation & Benefits

Salary range: $161,184 – $161,184 annually. PagerDuty offers a comprehensive benefits package, including health insurance, 401(k) match, generous paid time off, and professional development opportunities.

Frequently Asked Questions

What does a Senior Manager, Marketing Operations & Analytics do at PagerDuty?

You will lead the strategy, execution and measurement of marketing processes, manage a team of analysts, and provide data‑driven insights to improve campaign performance and ROI.

What experience is required for this position?

At least 8 years in marketing operations or analytics, with 3+ years in a leadership role, strong analytical skills, and proficiency with marketing tech stacks and data tools.

Is relocation assistance offered for candidates moving to Tallahassee?

PagerDuty provides a competitive relocation package for qualified candidates who need to move to Tallahassee, Leon County.