Senior Manager, Marketing Operations & Analytics

PagerDuty is hiring a Senior Manager, Marketing Operations & Analytics in Penbrook, Dauphin County, USA. This leadership role oversees the planning, execution, and measurement of marketing programs while driving data‑driven insights across the organization.

Key Responsibilities

• Lead a cross‑functional Marketing Operations team to develop, implement, and optimize demand generation, lead management, and campaign execution processes.
• Design and maintain robust marketing analytics frameworks, dashboards, and reporting suites for executive leadership.
• Partner with product, sales, and finance teams to align marketing spend with revenue targets and ROI goals.
• Oversee data governance, segmentation, and enrichment initiatives to ensure high‑quality, actionable insights.
• Drive continuous improvement through A/B testing, attribution modeling, and predictive analytics.
• Manage vendor relationships, marketing technology stack (e.g., Marketo, Salesforce, Tableau), and budget forecasting.
• Mentor and develop senior analysts and coordinators, fostering a culture of data‑driven decision making.

Required Qualifications

• 10+ years of experience in B2B marketing operations, analytics, or related fields, with at least 5 years in a managerial role.
• Proven track record of scaling marketing technology platforms and delivering measurable ROI.
• Advanced analytical skills; expertise in SQL, Python/R, and data visualization tools.
• Strong communication and stakeholder management abilities.
• Bachelor’s degree required; MBA or advanced analytics certification preferred.

Compensation & Benefits

Base salary: $157,700.72 annually. Comprehensive health, dental, vision plans, 401(k) match, generous PTO, and continuous learning opportunities.

Frequently Asked Questions

What does a Senior Manager, Marketing Operations & Analytics do at PagerDuty?

They lead the Marketing Operations team, build analytics frameworks, manage technology stacks, and ensure marketing initiatives deliver measurable ROI.

What experience is required for this position?

At least 10 years in B2B marketing operations or analytics, with 5+ years in a leadership role, plus strong data‑analysis and tech stack expertise.

What is the salary for this role?

The position offers a base salary of $157,700.72 per year, plus a full benefits package.