Senior Manager, Marketing Operations & Analytics

Job Summary

PagerDuty is seeking a Senior Manager, Marketing Operations & Analytics to lead data‑driven marketing initiatives from its Talcott Village, Hartford County, US headquarters. This role combines strategic planning, performance measurement, and cross‑functional collaboration to optimize marketing effectiveness.

Key Responsibilities

• Design and implement end‑to‑end marketing operations processes, including campaign execution, lead management, and attribution modeling.
• Lead a team of analysts and operations specialists, providing mentorship, performance feedback, and career development.
• Develop and maintain dashboards and reporting frameworks that surface actionable insights for demand generation, product marketing, and executive leadership.
• Partner with sales, product, and finance teams to align marketing metrics with business objectives and revenue targets.
• Manage the marketing technology stack (CRM, marketing automation, analytics tools), ensuring data integrity, integration, and scalability.
• Identify optimization opportunities through A/B testing, funnel analysis, and predictive modeling to improve ROI.
• Oversee budgeting, forecasting, and resource allocation for marketing programs, tracking spend against KPIs.
• Stay current with industry best practices, emerging analytics techniques, and compliance regulations (e.g., GDPR, CCPA).

Required Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or a related field; MBA or advanced degree preferred.
• 7+ years of experience in marketing operations, analytics, or performance marketing, with at least 3 years in a managerial or senior leadership role.
• Proven expertise with marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Tableau, Power BI, SQL).
• Strong analytical mindset with the ability to translate complex data into clear, strategic recommendations.
• Excellent communication and stakeholder management skills, capable of influencing senior executives.
• Demonstrated success in scaling marketing programs for high‑growth technology companies.

What We Offer

• Competitive salary of $175,177 annually.
• Comprehensive health, dental, and vision benefits.
• Generous paid time off and flexible work arrangements.
• Opportunity to shape marketing strategy at a fast‑growing, publicly traded leader in Digital Operations Management.

Frequently Asked Questions

What experience is required for the Senior Manager, Marketing Operations & Analytics role?

At least 7 years in marketing operations or analytics, with 3+ years in a leadership position, and hands‑on experience with automation, CRM, and data visualization tools.

What is the annual salary for this position?

The role offers a fixed salary of $175,177 per year.

Where is the job location?

The position is based in Talcott Village, Hartford County, United States.