Senior Manager, Marketing Operations & Analytics

Job Summary

PagerDuty is seeking a Senior Manager, Marketing Operations Analytics to lead data‑driven marketing initiatives in Glendale, Denver, US. This senior role combines strategic oversight of marketing analytics with operational excellence to drive growth for a global leader in Digital Operations Management.

Key Responsibilities

• Own end‑to‑end marketing analytics strategy, including measurement frameworks, attribution models, and performance dashboards.
• Partner with product, demand‑generation, and sales teams to translate insights into actionable campaigns and revenue‑focused initiatives.
• Lead a team of analysts and operations specialists, providing mentorship, career development, and a culture of data‑driven decision making.
• Design and maintain reporting infrastructure (SQL, Looker, Tableau, or similar) to deliver real‑time insights on campaign effectiveness, funnel health, and customer lifecycle metrics.
• Develop predictive models to forecast demand, churn, and ROI, supporting budgeting and resource allocation.
• Ensure data quality, governance, and compliance across all marketing data sources.
• Present findings and strategic recommendations to senior leadership and executive stakeholders.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or a related field; MBA or advanced analytics certification a plus.
• 8+ years of experience in marketing operations, analytics, or performance marketing, with at least 3 years in a managerial or senior leadership role.
• Proven expertise with analytics tools (Google Analytics, Adobe Analytics, Snowflake, BigQuery, Looker, Tableau, Power BI) and data‑visualisation best practices.
• Strong understanding of B2B SaaS marketing funnels, ABM, demand‑generation, and lifecycle marketing.
• Excellent communication skills – able to simplify complex data for non‑technical audiences and influence cross‑functional teams.
• Track record of delivering measurable ROI improvements and optimizing spend across paid, organic, and partner channels.

Preferred Experience

• Experience in the Digital Operations, Cloud, or IT‑service management industry.
• Hands‑on experience with SQL, Python/R for data manipulation and modeling.
• Previous work in a fast‑growing, high‑growth SaaS environment.

Compensation & Benefits

Salary range: $190,865 – $190,865 USD annually. PagerDuty offers a comprehensive benefits package including health, dental, vision, 401(k) match, generous paid time off, remote‑work flexibility, and professional development resources.

Frequently Asked Questions

What does a Senior Manager, Marketing Operations Analytics do at PagerDuty?

They lead the strategy, measurement, and execution of marketing analytics, turning data into actionable insights that drive growth and improve ROI.

What qualifications are required for this role?

At least 8 years of marketing analytics experience, 3+ years in a leadership role, strong proficiency with analytics tools, and a Bachelor’s degree (MBA preferred).

Is remote work possible for this position?

PagerDuty offers flexible work arrangements, including remote‑work options, while the role is based in Glendale, Denver.