Senior Manager, Marketing Operations & Analytics

Job Summary

PagerDuty is seeking a Senior Manager, Marketing Operations & Analytics to lead data‑driven marketing initiatives in Uptown, Marion County, US. This role oversees the end‑to‑end marketing technology stack, performance reporting, and cross‑functional analytics to accelerate growth.

Key Responsibilities

• Design, implement, and optimize the marketing operations framework, including CRM, marketing automation, and attribution models.
• Lead a team of analysts and operations specialists to deliver actionable insights that improve campaign ROI.
• Develop dashboards and regular performance reports for senior leadership, tracking metrics such as lead generation, conversion rates, and customer acquisition cost.
• Partner with product, sales, and customer success teams to align marketing data with overall business objectives.
• Manage vendor relationships, negotiate contracts, and ensure compliance with data privacy regulations.
• Drive continuous improvement through A/B testing, predictive modeling, and advanced analytics techniques.

Required Qualifications

• Bachelor’s degree in Marketing, Business Analytics, or a related field; MBA or advanced degree preferred.
• 8+ years of experience in marketing operations, analytics, or performance marketing, with at least 3 years in a managerial role.
• Proficiency with marketing technology platforms (e.g., Salesforce, Marketo, HubSpot) and analytics tools (e.g., Tableau, Looker, Power BI).
• Strong analytical mindset, able to translate complex data sets into clear business recommendations.
• Excellent communication and stakeholder management skills.

What We Offer

• Competitive salary of $198,860.98 annually.
• Comprehensive health, dental, and vision benefits.
• Generous paid time off and flexible work arrangements.
• Opportunity to work with industry‑leading digital operations technology.

Frequently Asked Questions

What does a Senior Manager, Marketing Operations & Analytics do at PagerDuty?

They lead the marketing technology stack, oversee performance reporting, manage a team of analysts, and turn data into strategic actions that improve campaign ROI.

What experience is required for this role?

At least 8 years in marketing operations or analytics, including 3 years in a leadership role, and strong proficiency with CRM, automation, and analytics platforms.

Where is the position located?

The role is based in Uptown, Marion County, United States.