Digital Marketing Consultant

Job Summary

Cardinal Health is hiring a Digital Marketing Consultant in Grandview Heights, Franklin County, US. This full‑time role offers a salary of $112,971.25 and focuses on driving digital engagement and revenue growth for OptiFreight® Logistics.

Key Responsibilities

• Develop and execute data‑driven digital marketing strategies across SEO, SEM, display, email, and social media channels.
• Manage end‑to‑end campaign lifecycle: planning, budgeting, creative brief, launch, optimization, and post‑campaign analysis.
• Collaborate with product, sales, and creative teams to align messaging with brand guidelines and business objectives.
• Utilize analytics tools (Google Analytics, Adobe Analytics, HubSpot) to track KPIs, generate performance reports, and recommend actionable insights.
• Conduct A/B testing, audience segmentation, and conversion rate optimization to improve lead quality and cost‑per‑acquisition.
• Maintain and grow the company’s marketing automation platform, ensuring clean data and effective lead nurturing workflows.
• Stay current on industry trends, emerging platforms, and best practices in healthcare logistics marketing.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 3+ years of hands‑on experience managing digital campaigns, preferably in B2B or healthcare logistics.
• Proficiency with Google Ads, LinkedIn Ads, SEO tools (SEMrush, Ahrefs), and marketing automation (HubSpot, Marketo).
• Strong analytical skills with the ability to interpret data and translate insights into strategy.
• Excellent written and verbal communication skills.
• Self‑starter attitude, able to work independently and manage multiple projects under tight deadlines.

What We Offer

• Competitive salary of $112,971.25 per year.
• Comprehensive health, dental, and vision benefits.
• Professional development and certification support.
• Collaborative, innovative culture within a leading healthcare logistics company.

Frequently Asked Questions

What type of digital campaigns will I manage?

You will plan, launch, and optimize SEO, SEM, display, email, and social media campaigns to generate leads and increase brand awareness for OptiFreight logistics.

What tools are essential for this position?

Key tools include Google Analytics, Adobe Analytics, Google Ads, LinkedIn Ads, SEO platforms like SEMrush or Ahrefs, and marketing automation systems such as HubSpot or Marketo.

Is prior experience in healthcare logistics required?

While not mandatory, experience in B2B or healthcare logistics is preferred; strong digital marketing expertise and data‑driven decision‑making are essential.