Next Frontier Market Activation – Associate Director

EY is seeking a Next Frontier Market Activation – Associate Director to join its Global Innovation team in Grandview Heights, Franklin County, US. This senior role drives EY’s market engagement strategy for emerging technologies and enhances the firm’s external presence.

Key Responsibilities

• Design and execute client‑facing market activation plans for emerging tech solutions.
• Collaborate with cross‑functional teams to create thought leadership, events, and digital content that showcases EY’s capabilities.
• Identify and nurture strategic partnerships and ecosystem relationships.
• Analyze market trends and client feedback to refine go‑to‑market approaches.
• Lead a team of marketers and analysts, providing coaching and performance oversight.
• Track and report on activation ROI, adjusting tactics to meet revenue targets.

Required Qualifications

• 10+ years of experience in market activation, technology consulting, or innovation services.
• Proven track record of developing and delivering multi‑channel campaigns for B2B audiences.
• Strong analytical skills with ability to translate data into actionable insights.
• Excellent communication and stakeholder‑management abilities.
• Advanced degree (MBA, M.S. or related) preferred.

Compensation

Base salary: $203,098.44 per year.

Why EY?

Join a globally connected powerhouse that values diverse teams, continuous learning, and a purpose‑driven culture. EY offers a collaborative environment where you can shape the future of technology markets and advance your career.

Frequently Asked Questions

What does the Next Frontier Market Activation Associate Director do?

The role creates and executes EY’s market engagement strategy for emerging technologies, driving brand visibility and client acquisition.

What experience is required for this position?

At least 10 years in market activation, technology consulting, or innovation services, with a proven record of B2B campaign success.

Where is this EY position located?

The role is based in Grandview Heights, Franklin County, United States.